Patreon
When I was asked to produce Patreon's new brand video, I knew I wanted to keep creators front and center in the story being told. I worked with a videographer to write a script that showcased creators on Patreon in their workspaces, with narration by Youtube sensation (and Patreon's CEO), Jack Conte. I reached out to a number of high-profile creators who use Patreon to earn a sustainable income, and ended up featuring over eight, including Issa Rae, Hank Green, and Penatonix. The final video has been viewed millions of times across Youtube, Facebook and Patreon's homepage.
The History and Future of Funding Art
Our story begins with Radiohead, as all good stories do.
When I was a teenager, I was obsessed with Radiohead. I would often spend hours on Ebay, scouting CDs of rare recordings and concert posters for shows I wasn’t even old enough to get into. Whenever I received a new CD in the mail, I would gently rip away the weathered manilla packaging before immediately placing the
cellophane-wrapped album on a shelf, where I could delight in my shining new find, proudly stamped with a sticker that simply read “Import.”
how easy allies became the highest earning creators overnight
After thirteen years, longstanding game review site GameTrailers.com was forced to shut down and nine remaining employees told to leave. Within a matter of a few days, the group went from closing up shop to bringing in over $30,000 in monthly pledges from their fans using Patreon, under the new name, Easy Allies.
How did this group of guys from SoCal go from shutting down a business to creating a burgeoning new one seemingly overnight? It was a perfect storm of dedicated fans, good timing, thoughtful preparation and a committed team.
Everything you need to know about rewards on patreon
Rewarding your patrons is a great way to show your fans how much they mean to you, as well as incentivize potential patrons to become your patrons. In short, rewards are highly valuable to both you and your community.
You may be thinking “Where do I even start?” Or “I thought that sharing my work with my patrons was enough of a reward for them already!” Or maybe you’re overwhelmed with your work and thinking “I don’t have time to create and send rewards to all of my patrons.”
In 2016, I spent the day following multidisciplinary artist Dillon Petrillo, to capture a glimpse into the life of a Patreon creator. This video was part of a pitch I led to highlight more creators through inspiring video storytelling.
Patreon Creator guide
I wrote a 100+ page tutorial for creators on Patreon to help them build, launch and grow their pages on Patreon.